I'm a Brand Marketing & Communications Specialist based in Brisbane, Australia.
For over 15 years I have crafted strategic marketing and communications campaigns for businesses and brands that want to cultivate communities online, connect with their audiences and grow their brand resonance in global and local markets. I’m a bit of a “slashy” marketer, mixing my passions for creativity, customers and connection with design, project management and product development.
I’m often told to niche, and I probably should. One day.
But for someone who loves everything in the Marketing space, it’s like asking me to pick my favourite Coffee. Out of all the coffee’s I’ve ever had in my life (It’s an impossible task).
So, for now I continue dancing across the full marketing mix, weaving above the line paid activities with below the line channels to capture growth opportunities and deliver creative campaigns that connect customers to brands and resonant beyond that first interaction.
things I'd love to help you with...
Strategic Marketing Management
You might be after strategic marketing support if you’re looking for help in developing and executing a comprehensive marketing plan.
From helping you identify goals, best channels, yearly activities, missed opportunities or simply helping you get it down in a workable and measurable format, I can get your plans in place so all you need to do is execute it!
Other Marketing elements that could fall under this space include:
- Target audience identification
- Customer Journey mapping
- Competitor and/or Industry analysis
- Product launches & NPD
- Creative Campaign development
Copy & Content
You might be after Copywriting and/or Content Development if you struggle to know “what to say” across your marketing touchpoints.
Whether it’s DIY or DFY (Done For You), we’ll work to elevate your brand’s voice and connect with your audience through compelling copy and engaging content.
These services all tailored to your specific needs so may be project based or include a range of items such as:
- Content Strategy
- Campaign Content development
- SEO Content (blogs, news articles)
- Press Release Development
- Social Media Copy & Content
- Email Campaign Development
- Website Copy (new development & refresh options)
A la Carte Marketing
Not quite sure what you might need when it comes to Marketing? No problems! A la carte marketing services offer flexible solutions to meet your marketing needs and budget constraints.
Whether you’re in need of a one-time project or ongoing support, I have you covered.
Services may include:
- Graphic Design/Photoshoot direction
- Social media/Community management
- Influencer Marketing Managment
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising strategy
- Email marketing
- Brand Guideline development
Ongoing Marketing Coaching
You might be interested in an on going Marketing Coach if you’re looking for personalised guidance and support to enhance your marketing skills and achieve your business goals.
From providing valuable insights, strategies, and best practices tailored to your specific needs and objectives, this service is focused on delivering practical, actionable advice and ongoing support, that empowers you to take your marketing efforts to the next level and drive measurable results for your business.
A few brands I've worked with...
…so far. I’d love to see your brand here too one day. Jump on it!
Everybody's talking...
…and here are a few snippets of what they say.
Sheridan was an excellent executive with a high degree of professionalism, very knowledgeable, eager to learn and most capable. She is detailed oriented and has consistent follow through. She is highly communicative, task oriented and results driven. On a personal level, she was an absolute joy to work with, too!
I have worked with Sheridan on numerous projects across marketing, social media and student/client engagement, and I have found her to be professional, personable, dedicated and an essential team player. Her technical skills in social media, digital communication and marketing are excellent, but her greatest strength is the rare ability to really listen and observe the environment she is working in, and provide out of the box solutions that truly meet the needs of her clients. This ability makes her ideal for her current role, and has led to some fantastic collaborative efforts that have really improved student life here at MSIT.
In working with Sheridan through Cookie Jar Entertainment I have found she is consistent in two undeniable traits: she is a woman who strives for and finds excellence, and she seeks out, nurtures and maintains wonderful interpersonal relationships....I highly recommend Sheridan!
Sheri is a highly intelligent marketing specialist who is focused on success and passionate about the value she and her fellow marketing team deliver to our organisation during a time of significant cultural and business process change. Sheri's responsibilities included (but not limited to): the review and further development of our digital strategy, formation of our internal digital policy, setting up social media channels and developing student interaction and engagement, website review and redevelopment (for multiple sites), monitoring Google analytics (and other digital measurement tools).
Additionally, Sheri regularly worked in collaboration with our digital agencies and internal web development department to maintain and optimise our digital channels. As a member of the team She lead strategy and played a critical role in the development of our revamped campaigns.
Sheri's hidden asset is her lovely personality which allowed her to interact easily with internal and external stakeholders. She had a calming influence on difficult conversations, listening to everyone and seeking to understand where people needed assistance.
Sheri has a wealth of knowledge about all things digital and she brings this passion for digital technology to her role at MSIT. She is especially adept at sharing her knowledge of digital marketing and emerging technologies with others across her team, which is an added bonus for her colleagues who aren’t very highly skilled in technology. Sheri is always on the lookout for new digital applications, gizmos, websites, online communities and basically anything else to do with information sharing across cyberspace. Her regular updates to the team about new digital marketing technologies are beneficial for the MSIT Marketing Unit and boost the team’s contribution to the institute’s marketing goals. Sheri has been a lead project driver in planning and developing a new website for MSIT to refresh the existing framework and online branding presence. Sheri has faced many challenges throughout this extensive process and she should be commended for her patience in dealing with stakeholders from varying levels who each have their own agenda and contributions to how the new website should look and function. One of Sheri’s strongest passions lies in her knowledge of social media. She is the MSIT social media “guru” and never ceases to amaze her colleagues with her breadth of understanding of the social online community. She was recently a guest speaker at the Annual Social Media in Higher Education Conference where she shared her knowledge and experiences from MSIT with peers from across Australia. It was pleasing to see Sheri contribute to the social media industry and share her skills. Sheri’s creativity and yearning for design is inspiring to her colleagues and peers. She should be commended for her dedication in undertaking further training in graphic design while working full time. She applies herself fully to her career and personal goals, for which I hope she will be richly rewarded well into the future.
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